Evergreen Video Content Ideas
A few weeks ago, we outlined why you and your business should prioritize evergreen video content - even while the rest of the social media world hops onto short form, consumable video content. Why? Because your time and efforts creating video content shouldn’t be relevant for 24 hours or less. In fact, you should be reaping the rewards of your amazing videos and receiving leads from them for the long haul. So, with that in mind, what are some solid evergreen video content ideas that are actually, well, evergreen? We’ve outlined a few in this article to get your inner video producer juices flowing.
And, if you’re not a natural video producer, hiring a videographer / video production company, such as Boxy Marketing, can be a great investment for evergreen video content. Why? Because, with any content that will stick around for a long time and stay relevant, you want to make sure it’s produced to the highest quality possible. That way, your evergreen content will continue to look great, while also helping you bring in leads for your business over time. If you’re in need of a Toronto area video production company, reach out to us whenever!
All right, ready for some rock solid evergreen video content ideas? Let’s go:
About Us Video
Videos where a brand or business shares their story, what they offer, and what truly makes them different from their competitors, are honestly some of the best evergreen videos out there. In fact, we usually recommend to brands that are just getting into video content that they should consider making an “About Us” video first.
The About Us video is (almost) timeless. It gives you the opportunity to humanize your brand by showcasing the voice behind it, its people and of course the products or services that give your brand its mojo. And the really nice thing is that, with most brands, their startup stories, core fundamentals and differentiating factors stay the same for a long, long time, making the About Us video relevant for a long, long time.
The other thing we really love about the About Us video is where it can be placed. Sure, you can post it on your social media feeds and let the algorithms show it (or not show it) to your audience, or you could drop it right on the home page of your website for all new and returning customers to watch.
By placing an About Us video on your website, potential customers can learn very quickly what your brand is all about, and why they should consider purchasing your products or services. You could literally keep an About Us video on your webpage for years, and it could still work as a rock solid evergreen video sales tool that helps convert customers into believers of your brand.
The other nice thing is that, if your company does have some key changes that make the video less relevant, you could always have some more clips filmed and have it re-edited, taking your evergreen video content back to its evergreen video status.
Tutorial / Explainer Video
Your customers have a problem that needs to be solved - your products and / or services solve the problem. So why not showcase in a video how exactly your products / services make that happen?
Tutorial / explainer videos that showcase how your products or services solve a problem are not only great evergreen video content ideas, but also great for SEO. YouTube and Pinterest (and now Instagram), even though they are social media networks, function as search engines. This means that, if people are searching for solutions to the problems that your products / services solve, there’s a chance they will find your tutorial / explainer videos - even years after they’ve been published.
The key is to obviously create high quality, valuable video content that does truly showcase how to solve a problem, and to ensure SEO best practices are utilized on all videos.
Now, you may have a good understanding of how to utilize SEO for a website, and may be wondering how exactly you can use SEO for videos too. The good news is that SEO for videos is very similar to SEO for websites. You need to make sure you place the appropriate keywords you want to rank for in the right places on your video, such as in the title, description and the video’s file name itself. The more places you can plug your keywords, the more opportunities your potential customers will have for finding your tutorial / explainer videos across different social channels.
Product Videos
Every great product page has high quality imagery showcasing the product, but have you ever thought about showcasing a product through video? A great evergreen video content idea that’s gaining traction these days is exactly that: product videos.
These product videos allow potential customers to get a more immersive view of products that a lot of the time can’t be captured by photos alone, as they will be able to see it from several different angles very quickly. Clothing can be a big beneficiary of product videos, especially in a world where online shopping is becoming the go-to for most buyers, as videos of clothing in action can really help a potential customer see how the item truly fits before hitting the buy button.
And I’m not saying to ditch product photos. They do have a place on any great product page. But a product video on the product page can really help elevate the online shopping experience for customers, helping to convert more sales in the long run. And again, the product video will stay evergreen for as long as you sell that product.
So, if you’re tired of spending time and money on short form videos for social media, try investing in some evergreen video content. Evergreen videos will stay relevant longer than short form videos, helping your business bring in more leads / potential customers for the long haul.
Video Production in Toronto, Ontario
If you haven’t already, try some of these great evergreen video content ideas above, or give us a shout if you’re in need of a Toronto area video production company to help make them happen.
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