Surf the Greats
Surf the Greats is a Toronto, Ontario-based surf shop that is dedicated to building a community around surfing the Great Lakes. Their goal is to unite surfers from coast to coast, and every surfable river and lake in between. In 2019, we were engaged to help write several blog articles for their website.
The blog articles were meant to help further establish Surf the Greats as industry experts in not only Great Lake surfing, but surfing in general. The aim of these articles was to also provide the local surfing community in Toronto with resources that they could use to improve their surfing and experience out on the freshwater lakes in Ontario. We also integrated several key events and products taking place with Surf the Greats into the articles to create more sales and leads through content marketing. Check out the articles below: