Is Video Marketing Effective?
You’ve probably heard that, to be properly marketing your business these days, you need to be all over social media, including all of the video-based features, such as Instagram Reels, YouTube Shorts and TikToks. But, with the time, effort and funds required to produce high quality video content, you may be wondering - is video marketing effective?
To find the answer, first we need to look at some of stats. According to a Hubspot survey, 91% of businesses use video marketing as a promotional tool to sell their products and/or services, and 92% of video marketers state that videos provide their businesses with a positive return on investment (ROI).
Further to that, YouTube, which is a completely video-based social media platform, has 2.5 billion monthly active users (source: Oberlo)! That is a lot of potential customers from just one social media platform that you and your business could be tapping into by simply adding video marketing to your overall marketing strategy. It also shows that video, as a form of content, is still very popular moving into 2024 and beyond.
So, with such a large amount of ROI being seen by video marketers, along with such a massive and strong user-base in the video content world, video marketing is highly effective, and should be added to any good marketing strategy. If you want to tap into the YouTube world with your business, you may want to start producing some long form video content. Some ideas include a general “About Us” video showcasing who your business is, what you do and the story behind it, product demonstration videos, office / store tours, daily operations / product packaging videos, etc.
But wait, there’s more…
You may be thinking, long form video content for a YouTube channel would be highly effective video marketing for my business, but, as a small business owner, I just don’t have the time or resources. Well, lots of small businesses are focusing more on short form vertical videos instead. These videos, as I’m sure you’ve seen, are shot vertically and are around 15-30 seconds long.
According to the Influencer Marketing Hub, people watch over 17.6 million hours of Instagram Reels per day! That means, like YouTube, there is a massive audience that you can video market to for free - just by uploading Instagram Reels to your business account.
Short form vertical videos have become a highly effective form of video marketing, as they allow businesses to showcase their knowledge around their field of expertise very quickly, providing potential customers with a lot of added value for free. By creating short form videos showcasing your knowledge, you not only establish yourself as a thought leader in your field of work, but also create a captivated audience that could potentially buy your products and/or services in the long run.
And, since these videos are meant to be consumed vertically, they are also easier and cheaper to film. Sure, you can use a professional camera to make vertical videos, but, in today’s video marketing landscape, you can also simply just use your smartphone to put together a quick 15 second video. With today’s best free video editing apps as well, you can easily cut and splice your footage into a short, cinematic masterpiece.
So, no matter whether you choose to invest in high quality, professionally filmed long form video content for your business, or you decide short 15 second videos filmed on your smartphone will work for your brand, there really is no excuse not to engage in video marketing in 2024 and beyond. With the large number of users consuming video content daily and the high potential for ROI, video marketing is effective, and should be utilized in any marketing strategy moving forward.
Looking for Oakville Video Marketing Services?
At Boxy, we provide video marketing services in the Greater Toronto Area to small businesses looking to create both long form and short form video content. We offer both one time projects and monthly packages to make consistent content creation easy. Interested in working with us on some video marketing? Check out our video marketing page for more information, or reach out to us today!